Unlock the True Potential of AI: Transform Those Bland Responses Into Inspired Brilliance with This 7-Step CRISPER Prompt Formula™

Have you ever found yourself frustrated with the generic and uninspired responses from ChatGPT?

Struggling to get the nuanced, specific answers you need can be incredibly disheartening, especially when you're looking to harness AI to its fullest potential.

What if I told you there's a way to transform those bland outputs into brilliant, targeted responses? Welcome to the ultimate guide to crafting perfect ChatGPT prompts using the the 7-Step CRISPER Prompt Formula™.

By mastering this simple to use formula, you can transform your interactions with AI, achieving precise, tailored responses that elevate your work. Learn how to craft the perfect prompts and save countless hours of revision and follow-ups.

The CRISPER Formula: Your Key to Perfect AI Prompts

The CRISPER Formula is designed to guide you through the process of creating effective prompts that yield the best possible results from ChatGPT. By following this formula, you can ensure that your AI interactions are precise, relevant, and incredibly useful.

What You Will Learn

In this comprehensive guide, we will cover:

• The five essential elements of the CRISPER Formula: Context, Role, Instructions, Style, Persona, Examples, and Refine.

• Detailed steps and real-world examples to help you craft perfect prompts.

• Practical applications and benefits of using the CRISPER Formula.

• Actionable steps to implement this knowledge and transform your AI interactions.

The CRISPER acronym stands for:

• Context

• Role

• Instructions

• Style

• Persona

• Examples

• Revine

Let's start with the essential 5-Step CRISP Prompt Formula, and then we will add an additional 2 steps to make your prompts even CRISPER.

STEP 1. CONTEXT

Context: Set the Stage for Success

AI models, like a versatile actor, need the right setting to deliver an Oscar-winning performance. Before you jump into crafting a prompt, take a moment to think about the context. What does the final output look like? What background information does the AI need to deliver an on-point response?

For instance, if you're a business owner looking to generate more customer testimonials, you might need to provide information about your business, your customers, and the kind of testimonials you're after. The more context you provide, the more the AI has to work with, resulting in a richer and more accurate response.

Example: "My students have completed my 10-week online program and I want to send an email to get video testimonials."

STEP 2. ROLE

Role-play: Give Your AI a Part to Play

Role-play isn't just for the theatre. Giving your AI a role to play can lead to more creative and insightful responses. Imagine AI as a seasoned expert in ANY industry. This technique allows the AI to emulate the nuances and expertise of that role and expertise which will enhance the quality of the output.

Asking the AI to assume multiple roles works great as well. You do not need to settle for just one expert role. 

Example: "Assume the role of an expert course creator, who is seeking to gather testimonials from satisfied students."

STEP 3. INSTRUCTIONS

In this step, it's crucial to be explicit with your instructions. State your expectations upfront and use action-oriented words. Whether you want the AI to "develop a strategy", "craft a request", or "summarize feedback", being specific with your instructions will guide the AI in the right direction.

Vague prompts will lead to vague responses. Be as precise as possible about what you want from the AI. If there are certain aspects you want it to focus on or specific details you want it to include, mention these in your prompt.

Example: "Craft an email, that is 200 words, addressed to the course completers for the "NAME OF PROGRAM" politely asking them to provide a video testimonial about their results and experience."

STEP 4. STYLE

Just as a good director guides an actor on their tone and delivery, you should guide your AI on the style of the response. Do you want it to be formal or casual? Should it be enthusiastic or more reserved? This step is all about giving your prompt its unique voice.

Think about the personality you want to embody in the text. Is there a famous figure, historical character, celebrity, or thought leader whose voice you want the AI to emulate? Or perhaps a specific character trait or emotion you want to come across - humor, authority, persuasion, empathy?

Clarifying these details can significantly enhance the effectiveness of the AI's response. Don't shy away from directing the AI on the style, tone, and voice for your prompt. Treat it like a executive assistant that can adapt to your needs.

Example: "The email should have a friendly and appreciative tone, reflecting the course creator's gratitude for the students' participation and their valuable feedback."

STEP 5. PERSONA

Finally, understanding the target persona for your prompt is crucial. Are you speaking to existing customers, potential customers, or a specific demographic within your customer base? By defining your target persona, you can ensure the AI crafts a response that resonates with that audience.

You are essentially writing to address ONE PERSONA, despite the potential diversity of your audience. By narrowing down your focus to one specific audience type, you can tailor your prompt to suit their needs, wants, and pain points more effectively.

Defining the persona for the AI is a crucial step that can lead to a significantly improved response. It allows the AI to understand the audience's context, lifestyle, motivations, and behavior, which can greatly influence the nature of the output. Be as specific as possible when defining your target persona. Include demographics, psychographics, behavior patterns, motivations, and goals.

Example: "The recipients of this email are small business owners ranging from their mid-20s to late-50s, who have taken my course to enhance their digital marketing skills."

C.R.I.S.P. PROMPT EXAMPLE

My students have completed my 10-week online program and I want to send an email to get video testimonials.

Assume the role of an expert course creator, who is seeking to gather testimonials from satisfied students.

Craft an email, that is 200 words, addressed to the course completers for the "AIPP Program" politely asking them to provide a testimonial about their results.

The email should be professional, yet personable, detailing how their feedback will help improve the course and inspire future students.

The email should have a friendly and appreciative tone, reflecting the course creator's gratitude for the students' participation and their valuable feedback.

The recipients of this email are small business owners ranging from their mid-20s to late-50s, who have taken my course to enhance their digital marketing skills.

​​​​​​​How To Get Even 'CRISPER' Responses From AI

​​​​​​​How To Get Even CRISPER Responses From Your Conversation AI Tool Of Choice.

There are 2 additional steps to getting world-class content from your Conversational AI Tools: Examples & Refine

Incorporating Examples of Content and Refining Prompts through multiple iterations can significantly enhance the quality of responses generated by AI models.

Follow the 2 additional steps below to make your prompts CRISPER.

STEP 6: EXAMPLES 

Examples serve as clear reference points, assisting the AI in understanding the desired style, tone, structure, or content. They reduce ambiguity, providing a concrete model for the AI to emulate, thus guiding it towards a more accurate and desired output.

You can copy and paste examples of Emails, Landing Pages, Sales Pages, Video Transcriptions or Webinars, Articles or Blog Posts, PDFs and even YouTube Video URLs. It's all becoming possible with AI Tools.

By providing a relevant example, you offer a concrete illustration of what you're looking for. This can reduce ambiguity and make it more likely that the AI's response will align with your expectations.

STEP 7: REFINE 

Refining prompts is an iterative process that will lead to higher relevance and responses you'll love. Each refinement is an opportunity to fine-tune the request, align it more closely with your needs, and adapt to the AI's evolving understanding.

Over time, this iterative refinement helps you hone in on the optimal language, context, voice, tone and structure for your prompts, enabling the AI to deliver increasingly effective responses.

The one-two punch combination of using Examples and iterative Refinement can substantially improve the overall quality and relevance of AI-generated content.

The Iterative Process: Refining Your Prompts

One of the key aspects of the CRISPER Formula is the iterative refinement process. By continuously improving your prompts based on AI responses, you can achieve higher relevance and quality in the outputs.

Example Iteration:

• Initial Prompt: "Write a business plan for buying a bed and breakfast."

• Refined Prompt: "Write a comprehensive business plan for purchasing a bed and breakfast in Beverly Hills, California, targeting baby boomers. The bed and breakfast will feature a health spa, putting greens, and a pool. The budget for the purchase is $20 million."

• Further Refinement: "Write a comprehensive business plan for purchasing a bed and breakfast in Beverly Hills, California. Targeting baby boomers, the bed and breakfast will feature a health spa offering massages and manicures, 15 PGA style putting greens, a heated pool with a grotto, and a total of 20 rooms. The target occupancy rate is 75%. The budget for the purchase is $20 million."

How to Implement the CRISPER Formula in Your Workflow

Step-by-Step Guide to Applying the CRISPER Formula

Step 1: Define the Context

Clearly outline the background information needed for the task.

Example: "I am a digital marketer looking to create a social media strategy for a new product launch targeting millennials."

Step 2: Assign the ROLE

• Specify the role you want ChatGPT to play.

• Example: "Assume the role of a seasoned social media strategist."

Step 3: Be Explicit with Instructions

• Provide clear and detailed instructions.

• Example: "Develop a 3-month social media content calendar, including key dates, themes, and types of posts for each platform (Facebook, Instagram, Twitter)."

Step 5: Specify the Style

• Define the tone and style for the output.

• Example: "The content should be engaging and trendy, using a conversational tone suitable for millennials."

Step 6: Provide Examples

• Incorporate examples and feedback to further refine the prompt.

• Example: Upload examples of successful marketing plans, slide decks, PDF and white paters or strategies and tactics that have worked for you in the past.

Step 7: Refine, Refine, Refine

• Start with a basic prompt and iteratively refine it based on the responses.

• Example Initial Prompt: "Create a marketing plan for a new product launch."

• Example Refined Prompt: "Create a detailed marketing plan for launching a new eco-friendly skincare product targeting millennials, including market analysis, target audience, marketing strategies, and key performance indicators."

Conclusion

Now that you have the ultimate guide to crafting perfect ChatGPT prompts, it's time to put this knowledge into action. Start by applying the CRISPER Formula to your next AI interaction and experience the difference it makes. Share this post with your network, subscribe to our social media channels at the bottom of this post for more insights.

By following these steps and leveraging the CRISPER Formula, you can unlock the full potential of ChatGPT, making it an indispensable part of your workflow. Embrace this powerful tool and watch as your productivity and efficiency soar to new heights.

Let's Connect

I’d love to hear your thoughts on this post! How do you think the CRISPER Formula can improve your AI interactions?

Connect with me on social media and let’s continue the conversation. You can chat with me @travishouston or by clicking the links below.

Together, let's revolutionize how we approach AI interactions and unlock the full potential of ChatGPT!